Search Engine Optimization (SEO) is one of the most controversial and discussed topics over the internet. It’s also the most misunderstood subjects; SEO basically is an act of altering your blog or website to perform well in search results. Even this quick definition of SEO can lead to heated debates over the real meaning and purpose of search engine optimization. Leaving all controversies aside, every webmaster acknowledges the relevance of SEO and its long term gains. The continuous evolution of search engines transformed the face of Search Engine Optimization; earlier it was about keyword stuffing or more and more link building, now it’s more about content and user experience. So what kind of SEO do you need for 2017? Well, here are a few tips that will help you to frame an effective SEO strategy.
Creating quality content
Looking back at 2016, it becomes quite clear that search engines these days give preference to content rather than keywords, description or other optimization. It’s fruitless to spend time in optimization if your content isn’t appealing to the target audience. Keep an eye over your blog or website analytics, engagement rates on different posts, it provides you with an idea of what your audience expects from your web page. Generate content based on the interests of your audience, while creating content make sure your content pleases both users and search engines alike. Include these quick tips in your content creation strategies to make content appealing.
- Examine your blog/website for popular posts and use the information while creating the fresh content.
- Research your audience and create posts relating to the common questions in your niche.
- Keep yourself updated with the latest trends in that niche, creating posts on trending subjects is always way more effective than a normal blog post.
Enhancing User Experience
“User experience” is a crucial factor for every effective SEO strategy. Check your website for broken links and errors; make your website look attractive to the audience. A clean layout with minimal colors and properly placed ad units gets higher engagement rates; never add pop-up advertisements to your website as they are pretty annoying to the audience. Page speed is yet another factor contributing to the user experience, if a webpage takes too long to load, you will lose more than 50 % of your visitors. Host your website on good servers and stay away from unnecessary scripts, large size images and complex page designs.
Link Building and Social Signals
Finally, it’s time for off-page search engine optimization, submit guest posts to high authority websites and blogs in your niche. Don’t go overboard while creating backlinks; remember in 2017 quality matters more than quantity. Search engines like Google these days give strong emphasis on backlinks from high authority websites. Create social media accounts like Facebook and Twitter for your website to spread the word, post daily updates and interact with your audience. These SEO strategies may take a while to see some initial progress, but surely effective for a long term SEO and rankings.