Tag: seo

What kind of SEO do you need for 2017?

Search Engine Optimization (SEO) is one of the most controversial and discussed topics over the internet. It’s also the most misunderstood subjects; SEO basically is an act of altering your blog or website to perform well in search results. Even this quick definition of SEO can lead to heated debates over the real meaning and purpose of search engine optimization. Leaving all controversies aside, every webmaster acknowledges the relevance of SEO and its long term gains. The continuous evolution of search engines transformed the face of Search Engine Optimization; earlier it was about keyword stuffing or more and more link building, now it’s more about content and user experience. So what kind of SEO do you need for 2017? Well, here are a few tips that will help you to frame an effective SEO strategy.

Creating quality content

Search Engine Optimization for 2017

Looking back at 2016, it becomes quite clear that search engines these days give preference to content rather than keywords, description or other optimization. It’s fruitless to spend time in optimization if your content isn’t appealing to the target audience. Keep an eye over your blog or website analytics, engagement rates on different posts, it provides you with an idea of what your audience expects from your web page. Generate content based on the interests of your audience, while creating content make sure your content pleases both users and search engines alike. Include these quick tips in your content creation strategies to make content appealing.

  • Examine your blog/website for popular posts and use the information while creating the fresh content.
  • Research your audience and create posts relating to the common questions in your niche.
  • Keep yourself updated with the latest trends in that niche, creating posts on trending subjects is always way more effective than a normal blog post.

Enhancing User Experience

“User experience” is a crucial factor for every effective SEO strategy. Check your website for broken links and errors; make your website look attractive to the audience. A clean layout with minimal colors and properly placed ad units gets higher engagement rates; never add pop-up advertisements to your website as they are pretty annoying to the audience. Page speed is yet another factor contributing to the user experience, if a webpage takes too long to load, you will lose more than 50 % of your visitors. Host your website on good servers and stay away from unnecessary scripts, large size images and complex page designs.

Link Building and Social Signals

Finally, it’s time for off-page search engine optimization, submit guest posts to high authority websites and blogs in your niche. Don’t go overboard while creating backlinks; remember in 2017 quality matters more than quantity. Search engines like Google these days give strong emphasis on backlinks from high authority websites. Create social media accounts like Facebook and Twitter for your website to spread the word, post daily updates and interact with your audience. These SEO strategies may take a while to see some initial progress, but surely effective for a long term SEO and rankings.

seo companies in ottawa

What SEO service provider should I choose?

Looking for an Ottawa SEO Service provider in Ottawa?

Whatever is your business online, SEO service is very useful to improve your page ranking. As soon as you ask for help there are companies out there will offer you nonstop to hook you up to become their paying client. It is important if you determine the right SEO company for your business, simply to save your ass from spending thousands of dollars and nothing is really happening, especially if you have limited knowledge about your business. To help you find the best company for you follow tips below.

seo companies in ottawa

  • Check their own SEO – we all know that there are a lot SEO companies out there who are offering their SEO services and that we should be able to know which one suits our needs. When choosing SEO Company you need to check their SEO services as well. SEO is a big word and has a lot of process to do in order to get you on top 1 of Google and as SEO company they should be searchable or perhaps on page 1 by typing certain keywords, whether they are new or not. This will test out how effective their SEO services when you avail their service in the future.
  • Check Their Portfolio –Checking their company’s profile is one of the things you need to do. Do not be fooled by their great Logos, and their catching words on their website. What we want to check is if whether they have successfully improved the rankings with the companies they have worked before. You may want to check forum boards in the internet to know feedback from the companies they have rendered their service from the past. Also testimonials are one of the best evidence for identifying how reliable and effective their services. Find them out in their website.
  • What is their Price Point – There are SEO companies who will offer you a fixed services like 20 keyword for a price of “$” and this is not what you want. If you are serious about your business and want to rank on top page regardless of the pay, the right SEO Company will investigate and conduct thorough research in order to give you a specific service in SEO. In this case, both of you will not waste each others’ time and money.
  • Check their Company Goals – Also, checking their company goal helps you decide if this is the right company for you. Some companies out there will just offer services to get money from the clients. A right company established good relationship with their clients; their goal is to satisfy them by offering genuine services and not taking advantage of the clients ability to pay. After all once a client is satisfied there is more likely a chance of getting this referred to other people who need their help.

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