YouTube is rapidly becoming a hub for entrepreneurs. From small to large scale businesses, everyone wanna cash out the immense possibilities of this video portal. This clarifies why there are tons of uploads every single minute. With hundreds of thousands videos online and ginormous traffic, it makes perfect sense to use YouTube in your marketing campaign. Although just creating a great video and uploading it in your YouTube account isn’t enough these days, the market of video marketing is on the rise which is turning YouTube into the battle arena. To make sure your YouTube video go viral and reach the right audience, several tactics need to be followed; or else your ideas of conquering the YouTube won’t be manifested. Here are some strategies that will help you to get maximum out of YouTube.
Did you know that Google uses more than 200 signals in their ranking algorithm? Compared to Google, YouTube algorithm isn’t that complex nevertheless easy to rank. Here is a list of few important ranking signals.
- Length of video.
- Description of Video.
- Like and dislikes.
- Number of people subscribed to your YouTube channel after watching that video.
- Tags and comments.
- Average watch time of a video.
These were just few to mention, there are plenty more. Using these social signals to optimize your YouTube video will not just boost your view count, but also enhance the user engagement. Here is how it’s done:
Adding keywords to your YouTube video is always a good idea, it would help you to rank for that particular keyword within YouTube and even get your videos on the front page of Google. Typing “ cooking pasta” in YouTube search bar returns thousands of videos as a search result, so try being more specific while adding keywords, for ex: adding “cooking pasta in 10 minutes” would be more relevant and targeted. Spend some time researching on the keywords being used in your niche, this will provide you better chances to rank.
Writing good previews
Writing good previews is as important as adding keywords to the video. Some people like to check descriptive previews before actually watching a video. To get them, create an impressive description that will guide them to understand what’s forthcoming. Be specific while writing a preview; don’t go overboard or too short. People will proceed to your video or just skip to the next depending on whether your preview entertain them in a way they are searching.
Each one of us belong to at least one or more online communities or social media websites. These are the ideal spots to showcase your videos, especially if the community is related to your niche or brand. Don’t just start posting bunches of videos altogether, it doesn’t usually go well in most of the online communities. Posting too many videos at a time seems more like a spam; start by posting a single video, explain briefly the reason to post and what would you expect they gain from watching the video. People won’t usually mind if the videos provide some value to their life, posting videos on a trending topic has always been an effective strategy.