Category: Blog

What kind of SEO do you need for 2017?

Search Engine Optimization (SEO) is one of the most controversial and discussed topics over the internet. It’s also the most misunderstood subjects; SEO basically is an act of altering your blog or website to perform well in search results. Even this quick definition of SEO can lead to heated debates over the real meaning and purpose of search engine optimization. Leaving all controversies aside, every webmaster acknowledges the relevance of SEO and its long term gains. The continuous evolution of search engines transformed the face of Search Engine Optimization; earlier it was about keyword stuffing or more and more link building, now it’s more about content and user experience. So what kind of SEO do you need for 2017? Well, here are a few tips that will help you to frame an effective SEO strategy.

Creating quality content

Search Engine Optimization for 2017

Looking back at 2016, it becomes quite clear that search engines these days give preference to content rather than keywords, description or other optimization. It’s fruitless to spend time in optimization if your content isn’t appealing to the target audience. Keep an eye over your blog or website analytics, engagement rates on different posts, it provides you with an idea of what your audience expects from your web page. Generate content based on the interests of your audience, while creating content make sure your content pleases both users and search engines alike. Include these quick tips in your content creation strategies to make content appealing.

  • Examine your blog/website for popular posts and use the information while creating the fresh content.
  • Research your audience and create posts relating to the common questions in your niche.
  • Keep yourself updated with the latest trends in that niche, creating posts on trending subjects is always way more effective than a normal blog post.

Enhancing User Experience

“User experience” is a crucial factor for every effective SEO strategy. Check your website for broken links and errors; make your website look attractive to the audience. A clean layout with minimal colors and properly placed ad units gets higher engagement rates; never add pop-up advertisements to your website as they are pretty annoying to the audience. Page speed is yet another factor contributing to the user experience, if a webpage takes too long to load, you will lose more than 50 % of your visitors. Host your website on good servers and stay away from unnecessary scripts, large size images and complex page designs.

Link Building and Social Signals

Finally, it’s time for off-page search engine optimization, submit guest posts to high authority websites and blogs in your niche. Don’t go overboard while creating backlinks; remember in 2017 quality matters more than quantity. Search engines like Google these days give strong emphasis on backlinks from high authority websites. Create social media accounts like Facebook and Twitter for your website to spread the word, post daily updates and interact with your audience. These SEO strategies may take a while to see some initial progress, but surely effective for a long term SEO and rankings.

What do Sideway Cross Necklaces Mean?

Jewelry gives meaning to your attire along with complete looks. Among different jewelry options, necklaces are always the focal point of appearance. They are highly diversified, charming and a symbol of status among many communities. Since the ancient times, they are fairly loved form of jewelry. Be it a festive season, party or marriage celebration; beautiful necklace jazz up your entire attire.

Among different types of necklaces worn these days, one popular necklace is becoming a hot trend among celebrities and public alike. These are “sideway cross necklaces”, they were the most touted jewelry of 2016 but the fashion experts believe it to be a big trend this year as well. However, aside from a fashion item, the sideway cross necklaces have a more subtle and significant meaning. So what’s the meaning of sideway cross necklace?

A sideway cross can be worn by anyone regardless of religious beliefs, for theists, it’s a medium to show their devotion in an artistic manner while for others it’s just a hot trending fashion merchandise. Here are a few meanings associated with sideway cross.

Symbolizing Earth

Sideway Cross Necklaces Mean
Standing cross symbolizes Sky and heaven, whereas sideway cross is the representation of the earth; the place where we start our life and perform our actions. It reminds us of our origin and warns us to control our ego, the mother of anger and greed. It also reminds us to live our lives to the fullest and contribute to the worldly benefits. We mustn’t forget our place on this earth and consider everyone equal irrespective of religion, region and gender.

Representing the daily life struggle

Some people believe it to be the symbol of Jesus carrying cross in his shoulders, representing the daily struggles of a common man in his day to day life and the divine willpower to tackle all those hardships. It reminds us of the duality of life; after every night there is a day and every new day is followed by a night, that’s the exact philosophy of life. We must not lose hope in the rainy days and strive to change the situation with our strong will and courage.

Fashion Symbol

Plenty of other wear sideway cross just because of its hot trend, it’s beautiful asymmetry and charming looks makes it a perfect addition to your jewelry collection. In recent years, many renounced celebrities were spotted wearing sideway cross, making it a hot jewelry which every fashion enthusiasts wanna try at least once irrespective of faith and beliefs.

Make Your YouTube Video go viral?

YouTube is rapidly becoming a hub for entrepreneurs. From small to large scale businesses, everyone wanna cash out the immense possibilities of this video portal. This clarifies why there are tons of uploads every single minute. With hundreds of thousands videos online and ginormous traffic, it makes perfect sense to use YouTube in your marketing campaign. Although just creating a great video and uploading it in your YouTube account isn’t enough these days, the market of video marketing is on the rise which is turning YouTube into the battle arena. To make sure your YouTube video go viral and reach the right audience, several tactics need to be followed; or else your ideas of conquering the YouTube won’t be manifested. Here are some strategies that will help you to get maximum out of YouTube.

YouTube Rankings

Make Your YouTube Video go viral
Did you know that Google uses more than 200 signals in their ranking algorithm? Compared to Google, YouTube algorithm isn’t that complex nevertheless easy to rank. Here is a list of few important ranking signals.

  • Length of video.
  • Description of Video.
  • Like and dislikes.
  • Number of people subscribed to your YouTube channel after watching that video.
  • Tags and comments.
  • Average watch time of a video.

These were just few to mention, there are plenty more. Using these social signals to optimize your YouTube video will not just boost your view count, but also enhance the user engagement. Here is how it’s done:

Adding Keywords

Adding keywords to your YouTube video is always a good idea, it would help you to rank for that particular keyword within YouTube and even get your videos on the front page of Google. Typing “ cooking pasta” in YouTube search bar returns thousands of videos as a search result, so try being more specific while adding keywords, for ex: adding “cooking pasta in 10 minutes” would be more relevant and targeted. Spend some time researching on the keywords being used in your niche, this will provide you better chances to rank.

Writing good previews

Writing good previews is as important as adding keywords to the video. Some people like to check descriptive previews before actually watching a video. To get them, create an impressive description that will guide them to understand what’s forthcoming. Be specific while writing a preview; don’t go overboard or too short. People will proceed to your video or just skip to the next depending on whether your preview entertain them in a way they are searching.

Sharing Video

Each one of us belong to at least one or more online communities or social media websites. These are the ideal spots to showcase your videos, especially if the community is related to your niche or brand. Don’t just start posting bunches of videos altogether, it doesn’t usually go well in most of the online communities. Posting too many videos at a time seems more like a spam; start by posting a single video, explain briefly the reason to post and what would you expect they gain from watching the video. People won’t usually mind if the videos provide some value to their life, posting videos on a trending topic has always been an effective strategy.

seo companies in ottawa

What SEO service provider should I choose?

Looking for an Ottawa SEO Service provider in Ottawa?

Whatever is your business online, SEO service is very useful to improve your page ranking. As soon as you ask for help there are companies out there will offer you nonstop to hook you up to become their paying client. It is important if you determine the right SEO company for your business, simply to save your ass from spending thousands of dollars and nothing is really happening, especially if you have limited knowledge about your business. To help you find the best company for you follow tips below.

seo companies in ottawa

  • Check their own SEO – we all know that there are a lot SEO companies out there who are offering their SEO services and that we should be able to know which one suits our needs. When choosing SEO Company you need to check their SEO services as well. SEO is a big word and has a lot of process to do in order to get you on top 1 of Google and as SEO company they should be searchable or perhaps on page 1 by typing certain keywords, whether they are new or not. This will test out how effective their SEO services when you avail their service in the future.
  • Check Their Portfolio –Checking their company’s profile is one of the things you need to do. Do not be fooled by their great Logos, and their catching words on their website. What we want to check is if whether they have successfully improved the rankings with the companies they have worked before. You may want to check forum boards in the internet to know feedback from the companies they have rendered their service from the past. Also testimonials are one of the best evidence for identifying how reliable and effective their services. Find them out in their website.
  • What is their Price Point – There are SEO companies who will offer you a fixed services like 20 keyword for a price of “$” and this is not what you want. If you are serious about your business and want to rank on top page regardless of the pay, the right SEO Company will investigate and conduct thorough research in order to give you a specific service in SEO. In this case, both of you will not waste each others’ time and money.
  • Check their Company Goals – Also, checking their company goal helps you decide if this is the right company for you. Some companies out there will just offer services to get money from the clients. A right company established good relationship with their clients; their goal is to satisfy them by offering genuine services and not taking advantage of the clients ability to pay. After all once a client is satisfied there is more likely a chance of getting this referred to other people who need their help.

Check out some more info about below:


cross necklace

Where Can I find information a sideways cross necklace?

Wearing an accessory can jazz up your entire look!! Whether you are hanging out with your friends or having a date, it would surely light up your face. One piece of accessory you can wear and is “in” nowadays is the sideways cross necklace. Celebrities like Selena Gomez and Kourtney Kardashian were even photographed wearing the said necklace. This means such accessory is indeed a fashion trend. Thus, you must have your hands on it.

Why buy sideways cross necklace?

cross necklace

There can be many reasons attributable to this. One of which is that it serves as a good accent piece to your neck. Check out photos of Selena Gomez wearing the necklace. It does look good on her neck with her hair all curly and jazz up.


Another reason is that it can be a good alternative towards the traditional cross necklace. If you still want to wear a cross necklace but you want to be different and be out of the norm, this can be it. As you may have observed, cross pendants have always been looking like a cross, standing and not sideways. It can serve as a good diversion of the traditional piece we seen over the years.


Shopping For Sideways Cross Necklace

cross necklace

If you are going to shop around for sideways cross necklace, there are few things you need to consider.


  • First, what metal should the necklace be made of? Mostly, it is available in gold, platinum and sterling silver. If you want to look fancy and does not have much money, you can settle for sterling silver. If you want to have a more different appeal, you could go for platinum. If you are the type who wants to wear an expensive necklace, you could always settle for gold. The choice is all up to you.


  • Second, the place where you should buy the sideways cross necklace. There are a number of online shops out there that you can purchase the necklace from. However, you need to be careful. You want to make sure that you are dealing with a reliable seller who has been selling genuine necklaces, much so if you are going for one made from gold.


One reliable shop that you could take a visit is They have been the go to the shop for individuals who fancy buying sideways necklaces. Here you will be able to find relevant information regarding this piece of accessory, and much more. Plus, you can shop around, too. Isn’t that amazing? You got what you need from information and a place to shop all in one.


Take note, before you buy a necklace be sure you get acquainted first with several information about the said necklace. This will make your shopping spree a lot easier, and worth the while. Of course, you do not want to shop around and buy the wrong necklace, right? You want to get it right the first time you make the purchase. This will ease up your shopping time for sure.